QR Codes: What Are They? Why Are They Interesting?

There's a lot of buzz around QR codes lately in the nonprofit community, if the nonprofit tech sites are an accurate reflection of interest. I thought I'd jump on the bandwagon.

To answer the question, "what is a QR code", it is, quite simply, a Quick Response code. There is more to this, of course. They are 2 dimensional codes that are readable by electronic means. For a better definition, visit the ever-popular Wikipedia for a definition (http://en.wikipedia.org/wiki/QR_code).

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Renewing Donors and Segmenting Communications

I've recently been getting communications from an organization of which I've been a member for a number of years. And I've been getting communications regarding my lack of renewal, which prompted me to go online and renew. The reason I'm mentioning this is because it reminded me of a number of things that I like when it comes to communications from my favorite organizations-especially in regard to lapsed donor/renewal communications. Each of these things can be managed/made easier with CRM software. If you're a ResultsPlus user and don't know how, please give us a call!

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