Ring in the New Year, Close out the Old

Regardless of when your organizations’ fiscal year ends, your donors operate on a ‘fiscal’ year that ends on December 31st. We know that because that’s what the IRS tells us. And since donors often behave in predictable ways based on the calendar (e.g. giving surges in December), it makes sense for you to use the January-December timeframe for analysis and reporting – regardless of what your accounting year is.

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Customizing ResultsPlus in 5 Minutes or Less

We added a new video to our ResultsPlus channel on YouTube this week that I thought might be of interest to some folks.  It's a quick video on the reasons why you might choose to add custom areas to ResultsPlus, including the actual creation of a custom table, setting up security for it, and creating a drop-down list for one of the fields.  The whole video is less than 5 minutes, and if you've ever wondered about why to create or how to create custom tables, this video is right up your alley.

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It’s Always Good to Test the Water

Before you take the plunge and dive into your marketing messages, it’s always good to test the waters first. Nonprofit Times recently posted advice on their website from one of ResultsPlus’ product managers, Amanda Mallinger Reinartz, which describes the importance of testing fundraising marketing messages. The blog post also offers best practices on what to test, how to record your findings and ultimately, what to do with the results.

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