Take a second to think about the organizations that you are drawn to the most. Which would you be more inclined to give to: The local nonprofit that sends a generic letter asking for a donation for their upcoming event? Or an organization who details their mission through photos, videos and personal details to give you a sense of the urgency and need for your donation?
5 Steps to Major Donor Cultivation
As a fundraiser, it’s important that you recognize that your donors fuel your mission and you want to appreciate the donors you have, acquire new ones, convert prospects and help existing donors increase their impact on your organization. Many organizations do this through a major gifts program.