Prospect Hide-and-Seek: 6 donors hidden in your database

You and your colleagues work hard to keep your donor database updated and current with the most accurate donor information, but we all know that sometimes less prominent prospects can get lost in there. While your loyal and active monthly donors, volunteers and major gift donors are front-and-center, there are plenty of other donors in your database who you may be overlooking and shouldn’t be.

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7 Things to Consider When Evaluating a Donor Database

Think of your new donor management system like it’s an employee. You wouldn’t just hire someone willy-nilly and cross your fingers that they’ll be a good fit. Especially in the nonprofit industry, it’s so important that your team members fit your company culture and have a passion for your mission.

Believe it or not, the same goes for your donor database.

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