Part 2: 7 Crucial Donor Details to Improve Supporter Engagement

In Part 1, Sarah Tedesco of DonorSearch discussed the first three strategies for increasing supporter engagement for nonprofits. We're continuing with the final four!

4. Their RFM factor.

Did you know that it’s easy to analyze someone’s philanthropic giving habits to create a system of organization for your donors? You can use the donations that they’ve given to your organization to create an RFM score for them, or a recency-frequency-monetary amount score.

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