Funding their future: Fundraising for the LeadingAge

seniorsDid you know that by the year 2020, the number of adults age 55 to 64 will outnumber the population of children younger than five for the first time in history? Did you also know that by 2030, 20 percent of the population will be older than 65?

Baby Boomers make up the largest aging population ever, and this will cause an influx in the number of Americans needing long-term care. So, as a nonprofit aging services organization or LeadingAge Life Plan Community, how can you support aging Americans while staying financially viable and stable? Well, nonprofit organizations actually have a distinct advantage – fundraising.

As the costs of private long-term care rise, it’s vital that nonprofit organizations utilize their ability to raise funds. And if fundraising is a new venture for your aging services organization, you may want to examine the benefits and efficiencies that a donor database could provide you.

Donor management software gives you a place to store constituent records, enter gifts and pledges, foster recurring gifts programs, view analytics and reports through queries and have at-a-glance information available to help you cultivate and nurture relationships.

A donor management database can also help your Life Plan Community or aging services organization:

  • Appeal to family and other connections of current or past residents at your facility. A CRM allows you to establish and manage relationships so that you can reach the appropriate people with your campaigns.
  • Manage appeals and campaigns, as well as the progress of specific projects that your organization is fundraising for.
  • Have visibility of gifts, events, campaigns and appeals through reports and queries. It’s important that you have insight into the financials of  your organization's activities.
  • Send thank you letters, appeals and other direct mail through an easy mail merge. A CRM can pull data including names, addresses, phone numbers and even relationships so you can send standard letters to your donors.

Providing the best possible long-term care to aging Americans is so important, and engaging in active fundraising is vital to the success of your organization. Is your aging services organization ready to embark on a fundraising adventure?