Fundraising Effectiveness Project

Now that another calendar year has passed, it’s a logical time to evaluate your fundraising efforts for 2011. Did you obtain new donors? Did you increase the size of the average gift over the previous year? Did any of your donors increase their giving? It’s no surprise if these questions seem familiar to you since they are likely asked every year by many of your colleagues in the nonprofit sector as they evaluate their development efforts.

These questions are likely the same ones that prompted the Association of Fundraising Professionals (AFP) and the Urban Institute to begin the collaboration called the Fundraising Effectiveness Project (FEP) back in 2006. The goal of FEP is to help you to evaluate your own effectiveness and ultimately to grow philanthropy overall. ResultsPlus is proud to be a charter member of the Fundraising Effectiveness Project. Learn more about FEP here.

The most tangible outcome of FEP so far is the Growth-in-Giving Report and, for you as a ResultsPlus user, it’s literally just a few keystrokes away. In ResultsPlus 10, click FEP Submission on the Administration Tab and then enter your information as directed. You can print or submit the report, or better yet, do both. Then, take a look at FEP’s sector-wide data here.

Seasoned analysts and data newbies alike will find this report immensely helpful. Please let us know what you think.