It’s the third annual #GivingTuesday and it’s promising to be a record-breaking year. For those of you out of the social media loop, here’s the low-down on #GivingTuesday.
What is it?
The Tuesday following Black Friday and Cyber Monday—falling this year on Dec. 2-- is a global movement dedicated to giving back and has been coined #GivingTuesday. It was founded in 2012 by the 92nd St. Y in New York in partnership with the United Nations Foundation as a day for people to come together and give after days of holiday shopping madness. The day has engaged more than 10,000 organizations worldwide.
What’s the deal with the “pound” sign?
As social media continues to be the most popular and widespread way for people to communicate, the founders of #GivingTuesday used Twitter’s “hashtag” to increase the reach of this movement. Using the hashtag got #GivingTuesday trending on social media. To get in on the conversation, simply use the hashtag #GivingTuesday on Twitter.
#GivingTuesday is encouraging people to indulge in the popular “selfie” trend but, rather than using it to show off your new haircut, to use it as a way to encourage others to give by showing how you have participated in the movement.
Take a photo of your contribution or intended contribution with the hashtag #GivingTuesday and #UNselfie to join in on the conversation and to encourage others to participate in the day of giving.
How can I participate?
It doesn’t matter which charity or organization you choose, how much you give or how you give, the point is simply that—to give! Whether you will be donating money or time, there are plenty of organizations that need your help. And what better time to do it—and possibly fit it into your regular budget—then on #GivingTuesday. According to the Huffington Post, donor activity during last year’s #GivingTuesday increased by 90 percent. You can give by simply making a donation of time or money to a charity of your choice. Can’t decide on one? Browse the list on #GivingTuesday’s website and choose an organization (or more) that you would like to give to. Local or international, it doesn’t matter, just give!