By Richard Smith, DonorSearch
Interested in learning more about your current donors but don’t know where to start? Researching prospective or current donors can be a daunting challenge, especially if your organization hasn’t conducted prospect research before.
As long as your organization has an effective system to keep track of donor data, performing a prospect screening can be a good place to begin when it comes to learning more about your donor population. The infographic below, originally published by DonorSearch, highlights the seven types of donor information your organization should ask for during its next wealth screening. The infographic also includes information about how to identify a high-quality fundraising prospect.
We hope you find the information in the infographic below to be extremely educational!
About Richard Smith:
I'm in charge of nonprofit resource development and blogging at DonorSearch. I'm passionate about prospect research and how quality data can improve nonprofit fundraising outcomes.