Greetings! This is my first post for the RP Blog. My hope for this blog is that it can serve as a place to find fundraising information and ideas. While ResultsPlus is a donor management/CRM product, so many aspects of fundraising are sourced from, entered into, and reported from products like ours that this blog seems a good place to make broader fundraising topics available for discussion. Readers, please feel free to become contributors by posting comments, making suggestions, and generally sharing your expertise on the topics!
So, let's get started...
I recently read a great blog post by Holly Hall on the Chronicle of Philanthropy's web site.(http://philanthropy.com/blogs/prospecting/breaking-the-rules-taking-the-long-view-in-fund-raising/30498) She wrote about Bill Littlejohn and his "long view" approach to fundraising. His approach is to focus on multi-year sources of revenue to better enable his organization to prosper during lean economic times. The post is a short, interesting read. I recommend taking a peek if you have a few minutes.
I think part of the reason I appreciate Littlejohn's approach is not only because of its long view, but also because it is attainable by even the smallest non-profit organizations, and it doesn't require specialized knowledge, technology, or expensive resources. It's an approach that, at first blush, doesn't seem to take a lot of valuable planning time away from other fundraising activities and campaigns. Promoting multi-year pledges, recurring gift programs, and payroll deduction programs are three ways to provide a stream of donations that spans multiple budgets. They are all ways with which organizations are already familiar, and these are also ways to give that can be added to most any campaign or appeal.
If you are a member of an organization that approaches fundraising with this "long view", please post any tips for success you have to share with others!