A Kiss is Just a Kiss

Everyone needs to KISS.

No, I’m not promoting the spread of germs via lip lock. I’m talking about the acronym KISS – the one that stands for ‘Keep it simple, stupid’ or ‘Keep it simple and straightforward.’

KISS is a design concept that originated in the Navy in the sixties. It was a term coined by an engineer who wanted to build an airplane that could be fixed with just a simple set of tools. And since the term is still in use 50 years later, it clearly still has ongoing value.

It’s such a simple concept that the need to define it hardly seems necessary, and yet we all know how often things go too far in the other direction. Consider the example illustrated in Rube Goldberg’s cartoon called 'Professor Butts and the Self-Operating Napkin.'

Professor Butts and the Self-Operating Napkin

The KISS concept can be and is likely applied in every aspect of society and industry. It definitely has a place in the world of software development, and can be of great value in the development office as well.

So whether you’re creating new codes for your fundraising database, designing your organization’s website, or writing an appeal letter or case statement, apply the KISS principle. Make it so simple and straightforward that anyone can readily use it, follow it, and respond to it. Make it so easy for someone to act and engage that they never consider doing anything else.

So we can conclude from this discussion that to KISS leads to engagement, and my recommendation is: pucker up.