Making Donations via Smartphones

In recent days and weeks, it seems that every major nonprofit journal, blog, professional association, and newsletter has been talking the “mobile” talk. While most donors still give offline (yes, it’s true), those who give online do so from a number of different devices including PCs, tablets, and smartphones. As more and more of the population are adopting smartphones, the ability to display an online giving page in a mobile-friendly format is becoming more important.

Our standard ResultsPlus web forms service, where we host online giving pages for customers, has been enhanced. The standard giving page is now “mobile aware.” If a donor visits a donation link via a mobile device, the page automatically optimizes for that type of screen display. This works for iPhones, iPods, Blackberries, Windows Mobile, and Android devices. iPads and Windows RT tablets are treated as regular computers (vs. a mobile device). Android tablets, at this time, are treated as mobile devices with the mobile view. The same features for successfully entering a donation are available regardless of the view. The differences are the skin, navigation, and control layout. Additional enhancements to further adjust layouts will be made in the future as it becomes clearer what optimizations customers and donors desire with this format.