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With Thanksgiving coming up next week, now is the time when so many people start to think about everything that they're thankful for. Family, friends, a great job, a roof over your head, food in the fridge, etc. And if you work for a nonprofit, we know that you are extremely thankful for your donors because, without them, you wouldn't be able to do the work you do to change your community and the world.
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As nearly every report highlighting the health of America’s nonprofits has shown, donor retention is hugely lacking. In fact, most donors – up to 50 percent – do not give a repeat gift following their first gift.
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We're only a couple of days away from Halloween, and here at ResultsPlus from Metafile we have a strict "treat-only" policy. This doesn't mean that we only give out candy (though you'll often find bowls of tasty treats on our employees' desks), but that our ResultsPlus Nonprofit CRM software provides only benefits to our customers.
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In Part 1, Sarah Tedesco of DonorSearch discussed the first three strategies for increasing supporter engagement for nonprofits. We're continuing with the final four!
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The relationship between your organization and its supporters is a beautiful, wonderful thing. They support your cause, and you use their support and trust to help improve your community.
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The wrath of Mother Nature has struck again, and Carolinians are now transitioning into recovery mode now that Hurricane Florence has made its grand exit. And since the hurricane is over, many individuals, nonprofits and corporations are stepping in to help the affected communities recover. If you’re wondering how you can help, this article by NPR has some great insight and resources.
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As a nonprofit organization, you work hard to raise funds and promote the importance of your cause or mission. So, what happens when you find out that a local corporate social responsibility (CSR) program is focusing its efforts on the realm that you’ve committed yourself to, as well? This means that people who are socially conscious and want to dedicate themselves to a mission no longer need to work for a nonprofit, but can instead expand their job search to for-profit companies that have a strong CSR program.
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Today’s donors come from a wide variety of demographics and are spread across multiple different generations. We’ve talked before about the importance of segmenting your donors, and this also includes tailoring your communication to donors from different generations.
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You and your colleagues work hard to keep your donor database updated and current with the most accurate donor information, but we all know that sometimes less prominent prospects can get lost in there. While your loyal and active monthly donors, volunteers and major gift donors are front-and-center, there are plenty of other donors in your database who you may be overlooking and shouldn’t be.
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Think of your new donor management system like it’s an employee. You wouldn’t just hire someone willy-nilly and cross your fingers that they’ll be a good fit. Especially in the nonprofit industry, it’s so important that your team members fit your company culture and have a passion for your mission.
Believe it or not, the same goes for your donor database.
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