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As we approach the Memorial Day holiday, we remember the members of our armed forces who died while serving our country. We hold community dedications and parades, fly our flags proudly and place flowers on our veterans’ grave sites. In short, we find meaningful gestures to honor our deceased soldiers and veterans.
If you haven’t yet started receiving donations online, you may have a little catching up to do. In this digital day and age, so many donors – particularly younger ones – are more apt to go online to accomplish nearly everything, including making a charitable gift. And like with traditional giving methods, the easier you make the task, the more likely the donor will complete the steps that result in a successful donation to your mission.
Social media was buzzing yesterday with people talking about how their families or companies were going green for Earth Day. It’s always inspirational to see the flood of eco-friendly posts that take over on the day when people are most earth-conscious. But your tree-hugging, can-recycling, food-composting Facebook friends haven’t been the only ones trying to make the world a more sustainable place.
One of the most important aspects of donor retention is making sure to thank your constituents for their contribution to your cause. Letting them know that they are appreciated and that their money was put to good use is a major factor in turning one-time donors into repeat donors.
Have you heard these stereotypes about the millennial generation?
Many of us in the nonprofit industry rely on email to correspond with donors and prospects, whether it’s asking for a gift, reminding them about an upcoming event or thanking them for a donation. If your response and click-through rates are not where you would like them to be, it may be time to rethink your nonprofit email marketing campaign and try some new tactics.
A CRM (constituent relationship management) system like ResultsPlus gives your organization the ability to track the details of your relationships with your donors. Furthermore, it can help you remember the little things – the details about who your donors are and what they are interested in.
It’s all over Facebook, blogs, Twitter, Pinterest and nonprofit publications.
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While everyone is busy making (and trying to keep) resolutions in the New Year, jump on the bandwagon and consider making one for your donor management system. Resolve today to get your data cleaned up and standardized so you’re ready for any mass mailing you might decide to do in the months ahead. And then make another resolution to keep it that way – by scheduling an NCOA update every quarter.
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Does it feel like the millennial generation is speaking a foreign language? With their eyes glued to computer, smartphone and tablet screens, it seems that today’s young adults are uninterested in face-to-face communication and that they’re lazy and can’t drag themselves away from their electronic devices.
