Mother’s Day always makes me feel a little guilty.
Sure, I go visit and take a card and perhaps some flowers, but I can never seem to escape that nagging feeling that I should spend more time with my mom – especially on days that Hallmark has not reminded me to. I should be letting her know that she is an important part of my life and that I’m thinking of her every day of the year.
I think the same can be said for your donors. They need to know that they are an important part of the life of your organization – even on days when they haven’t made a donation. Think about reaching out to them before they send their next donation:
- Send a note of appreciation to donors on a day of importance to your organization – like during National Volunteer Week or on the day you your organization was founded
- Send copies of press releases you issue when something newsworthy happens
- Send personal cards to special donors on dates of importance to them (e.g. birthday, anniversary)
- Have your board members make personal calls to donors for no reason other than to say ‘we appreciate you’
Whether it’s your donor or your mother, relationships need tending. Your software can help you keep track and communicate, so be sure to take full advantage of all the functionality available to you.
Oh – and PS – don’t forget to call your Mom.