Guest Post: 7 Ways to Use Existing Donor Data for Year-End Fundraising - Part 3

By: Sarah Tedesco, Executive VP at DonorSearch

Part 3 of "7 Ways to use Existing Donor Data for Year-End Fundraising" is here, just in time for year-end! Catch Part 1 and Part 2 on the blog for a complete look at year-end fundraising and how to utilize your donor data for best results.

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Donor Love: Identifying "Donor Love Languages"

Back in June of this year, NonProfit Pro published an article about the five "Donor Love Languages," stemming from Dr. Gary Chapman's well-known book about strengthening romantic relationships, "The 5 Love Languages." With Thanksgiving on the horizon, many of us really start to think about the things, people and situations that we are thankful for. Oftentimes, these include our family, friends, jobs and opportunities and Thanksgiving and the holiday season offer the ideal chance to show love and thankfulness in a very tangible way.

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Special Thanks

Donor management systems are a great way to streamline your development office processes and procedures. Generating gift acknowledgments is a great example. The ability to merge gift and demographic information into an email template or word processing document means your thank-yous are accurate and timely and on the way to your donors very soon after a gift arrives.

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#GivingThankYou

This year’s #GivingTuesday came and went in a flurry of tweets, posts, likes and favorites. As a social media manager, can I just say how exciting it was to watch #GivingTuesday trend on Twitter and see the overwhelming number of posts and #UNselfies that dominated social media?

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Hidden Treasure

I’d be willing to bet that one of the most valuable features of ResultsPlus (or any donor management system, for that matter) is also one of the most under-utilized. I’m talking about constituent-relationship management:  the fields in your database that allow you to define, record, monitor, compile, analyze, and report on your major donor cultivation progress.

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