Hidden Treasure


I’d be willing to bet that one of the most valuable features of ResultsPlus (or any donor management system, for that matter) is also one of the most under-utilized. I’m talking about constituent-relationship management:  the fields in your database that allow you to define, record, monitor, compile, analyze, and report on your major donor cultivation progress.

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Donor management software proves beneficial for fundraisers

Keeping track of donor data, including past gifts, correspondence, event attendance and personal information, is one of the many tasks in a fundraiser’s job description. For organizations – big or small – it is often difficult to make sure that this information is organized, clean and able to be analyzed.

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