Keeping track of donor data, including past gifts, correspondence, event attendance and personal information, is one of the many tasks in a fundraiser’s job description. For organizations – big or small – it is often difficult to make sure that this information is organized, clean and able to be analyzed.Read More
One of the most important aspects of donor retention is making sure to thank your constituents for their contribution to your cause. Letting them know that they are appreciated and that their money was put to good use is a major factor in turning one-time donors into repeat donors.
A CRM (constituent relationship management) system like ResultsPlus gives your organization the ability to track the details of your relationships with your donors. Furthermore, it can help you remember the little things – the details about who your donors are and what they are interested in.