Giving During Crisis: How COVID-19 will affect charitable giving

In the midst of crisis, what happens to charitable giving? We are currently in the throes of the COVID-19 crisis, and charities are feeling the effects of the pandemic. Historically, economic downturn has not ignited charitable giving. In fact, according to The Conversation, average giving has actually decreased by 0.5% due to more people being out of work, leading to less income and reduced wealth availability.

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3 Reasons Why Nonprofits Need Technology

Fundraisers have been raising money, developing and executing campaigns and appeals, and nurturing relationships with donors for decades. Yes, that means before computers, before social media, before fundraising platforms and online giving. However, just because fundraising has been done without technology in the past doesn’t mean that it should be done without technology today. In fact, technology is essential to fundraising success.

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7 Tips for Motivating Your Fundraisers

The burn-out is real, especially in the nonprofit industry. Long hours, small budgets, over-worked employees – it all leads to diminishing motivation. However, there are plenty of ways to make sure that your fundraising team is feeling fired-up throughout the year. And a fired-up fundraising team is an effective and passionate fundraising team.

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5 Strategies for a Stronger Email Game

Whether you work in nonprofit or retail, marketing or engineering, email communication with prospects, customers and donors is essential. And while every organization uses email just a little bit differently, nonprofits – according to a study by Campaign Monitor – experienced higher-than-average email open rates in 2018 compared with other industries.

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