3 Reasons Why Nonprofits Need Technology

Fundraisers have been raising money, developing and executing campaigns and appeals, and nurturing relationships with donors for decades. Yes, that means before computers, before social media, before fundraising platforms and online giving. However, just because fundraising has been done without technology in the past doesn’t mean that it should be done without technology today. In fact, technology is essential to fundraising success.

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7 Tips for Motivating Your Fundraisers

The burn-out is real, especially in the nonprofit industry. Long hours, small budgets, over-worked employees – it all leads to diminishing motivation. However, there are plenty of ways to make sure that your fundraising team is feeling fired-up throughout the year. And a fired-up fundraising team is an effective and passionate fundraising team.

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5 Strategies for a Stronger Email Game

Whether you work in nonprofit or retail, marketing or engineering, email communication with prospects, customers and donors is essential. And while every organization uses email just a little bit differently, nonprofits – according to a study by Campaign Monitor – experienced higher-than-average email open rates in 2018 compared with other industries.

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Matching Gift Hide-and-Seek: 6 Reasons you’re missing out on matching gifts

Each year, $4-7 billion in matching gifts go unclaimed. This is a ton of money that nonprofits are missing out on that could go toward supporting their missions and allowing them to do the great work that they need to do to improve their communities and the world. Matching gifts, especially through corporate giving programs, are a great way for nonprofits to increase donations and allow employees to give to the causes that mean the most to them, while doubling that donation through an employer contribution.

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The Art of Listening: 4 Ways to Listen to Your Donors

Fundraisers, we know that you’ve mastered (or are working on mastering) the art of the ask. You’ve been honing that pitch for major donors, repeat donors, new donors and lapsed donors, highlighting your big annual event, appeal or campaign. We all know how important the ask is. However, have you ever stopped to consider the flip-side; the art of the listen?

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5 Ways NOT to Communicate with Donors

We are humbled by the work that nonprofits are doing, and the time, money and heart they put into their missions to make their communities and the world a better place to live. The work being done is valuable, but the nonprofit sector continues to experience declines in giving, according to the FEP and Growth in Giving Database.

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