Many of us in the nonprofit industry rely on email to correspond with donors and prospects, whether it’s asking for a gift, reminding them about an upcoming event or thanking them for a donation. If your response and click-through rates are not where you would like them to be, it may be time to rethink your nonprofit email marketing campaign and try some new tactics.
Notable Leaders in your CRM
A CRM (constituent relationship management) system like ResultsPlus gives your organization the ability to track the details of your relationships with your donors. Furthermore, it can help you remember the little things – the details about who your donors are and what they are interested in.