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In all likelihood, you’ve heard about the benefits of casting a wide net. Whether sending out job applications or entering the dating game, expanding your options can help you succeed in the long run. Shouldn’t the same strategy hold true for nonprofit fundraising?
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As we approach the Memorial Day holiday, we remember the members of our armed forces who died while serving our country. We hold community dedications and parades, fly our flags proudly and place flowers on our veterans’ grave sites. In short, we find meaningful gestures to honor our deceased soldiers and veterans.
If you haven’t yet started receiving donations online, you may have a little catching up to do. In this digital day and age, so many donors – particularly younger ones – are more apt to go online to accomplish nearly everything, including making a charitable gift. And like with traditional giving methods, the easier you make the task, the more likely the donor will complete the steps that result in a successful donation to your mission.