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When it comes to giving to charity, oftentimes it’s the adults of the house who choose the organizations they donate to. And with the ease of online giving, charitable donations can be made quickly, or even scheduled if you’re a recurring giver, so that you don’t even need to think about it. However, it’s important to instill philanthropic tendencies into the next generation, which is why we encourage you to chat with your kids about how you give back and why.
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It’s no secret that millennials are changing the world as we know it. From the workforce to social media to philanthropy, millennials are finding new ways to work, socialize and participate in the causes that mean the most to them.
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Each year, $4-7 billion in matching gifts go unclaimed. This is a ton of money that nonprofits are missing out on that could go toward supporting their missions and allowing them to do the great work that they need to do to improve their communities and the world. Matching gifts, especially through corporate giving programs, are a great way for nonprofits to increase donations and allow employees to give to the causes that mean the most to them, while doubling that donation through an employer contribution.
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Fundraisers, we know that you’ve mastered (or are working on mastering) the art of the ask. You’ve been honing that pitch for major donors, repeat donors, new donors and lapsed donors, highlighting your big annual event, appeal or campaign. We all know how important the ask is. However, have you ever stopped to consider the flip-side; the art of the listen?
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We are humbled by the work that nonprofits are doing, and the time, money and heart they put into their missions to make their communities and the world a better place to live. The work being done is valuable, but the nonprofit sector continues to experience declines in giving, according to the FEP and Growth in Giving Database.
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In our previous blog post, we discussed how millennials are changing the face of philanthropy and how they are impacting the nonprofit industry. And now that we’ve recognized how they’re shifting the industry as we know it, we want to talk about how to reach and connect with this generation.
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Millennials: there’s no escaping this generation and the stereotypes that accompany them. Set to be the largest demographic in the workforce in America by 2020, it’s no secret that this group of individuals is having and will continue to have a huge impact on our economy.
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We love nonprofits and we admire their dedication to their individual missions and the impact they make on their communities and on the world. However, we also recognize that the nonprofit sector is losing money and donors year-over-year.
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We’re not talking about just any old “thing,” we’re talking about the Internet of Things. From smartphones to smart refrigerators, the Internet of Things is making it possible for us to use connected devices to collect, share and utilize data. We’re thinking voice assistants, like Alexa and Siri that can tell you what the weather is, what the best Italian restaurant in your city is, and how much longer your cupcakes need to bake for. Today’s homes are even getting smarter and smarter. From smart thermostats that help people be more energy efficient, smart refrigerators that let you know when your produce is going bad and how much milk you have left (yes, this is a thing), and smart lightbulbs that automatically adjust based on the time of day.
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As a nonprofit organization, you work hard to raise funds and promote the importance of your cause or mission. So, what happens when you find out that a local corporate social responsibility (CSR) program is focusing its efforts on the realm that you’ve committed yourself to, as well? This means that people who are socially conscious and want to dedicate themselves to a mission no longer need to work for a nonprofit, but can instead expand their job search to for-profit companies that have a strong CSR program.
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