Shortcuts can sure get a bum rap. They’re too often associated with negative concepts like laziness, poor quality and undesirable outcomes. But I’m a fan, and I personally think they have some pretty important uses. (Example: that store-bought pie crust I used for my Thanksgiving Day offering last week.)Read More
As a nonprofit organization, it is important to get the word out about your cause. This helps to increase donations, keep your charity afloat and do the most good. However, you’re probably also working with a very limited marketing budget that doesn’t include billboards, television commercials, fancy brochures and pamphlets or website retargeting.
As the holiday season approaches, many nonprofits have begun considering how to jump-start their nonprofit's fundraising efforts in order to increase donations. Whether it’s through a photo of a stray dog with those adorable puppy-dog eyes, a touching personal story or an eye-catching marketing campaign, nonprofits are constantly looking for ways to increase their number of donors.