When it comes to asking for end-of-the-year gifts, especially in this unprecedented year, the best donors to go to are those who gave to your nonprofit last year but haven’t given yet this year. These donors have shown a vested interest in your cause and may have forgotten to give or waited until the giving season is underway to make their donation decisions. Though it is also important to be conscious of widespread financial difficulties this year, you will want to reach out to your loyal, regular, annual donors to see if they are able to give again this year.
There are two ways to easily get a list of donors that gave last year, but not this year, also shortened to LYBUNT (Last Year But Not This).
Once you see your list of LYBUNT donors, you can right-click anywhere on the list and choose the option to Send List to Mail Merge.
While asking for gifts may be a bit more precarious this year than in previous years, we are encouraged to see that charitable giving continues to surge this year as people are coming together to make a difference in their communities.
Have questions about how to get your ResultsPlus CRM year-end-ready? Don’t hesitate to contact our support team at rphelp@metafile.com.