Obviously, you need a top-notch fundraising team to solicit new donors, nurture relationships and meet your fundraising goals, but did you know that you can also enlist your website to help? Your nonprofit’s website is a key tool in your fundraising endeavors, as it is often the first place potential donors will go to learn about your mission, and where existing donors will go to see what’s new. That’s why it’s important to make sure that it’s streamlined, intuitive and contains all the info that donors need to learn about you and your mission.
Here are some best-practices for your organization’s website:
- Make sure your mission is front-and-center. Visitors shouldn’t have to look high-and-low just to learn about what you do.
- Optimize it for mobile. Website accessing devices come in all shapes and sizes these days, and more and more people are visiting websites from their smartphones. Make sure that the experience is just as good on any device they may use.
- Don’t hide too much content behind forms. The more information visitors need to fill out, the less likely they are to stick around and actually make a donation. Make it streamlined and simple, with minimal work for the donor.
- Connect it with your social media pages. If you use social media to showcase what you’re doing, don’t miss the prime opportunity to link it right to your website so that visitors can easily check out your Facebook, Instagram, Twitter, Tik Tok, etc.
- Keep it clean. Make sure that your branding is standardized, and your web pages aren’t cluttered with information.
- Use imagery and video, as these eye-catching elements will modernize your website and showcase your mission in a bold way.
- Put a place to donate on every page. This makes it easy for potential donors to give from wherever they may be on your website. It’s also important to make the donation button prominent.
Your organization’s website is the ultimate fundraising partner, and once you’ve done your due diligence to make sure it’s updated, user-friendly and simplified, it can work for you all on its own!