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When it comes to giving to charity, oftentimes it’s the adults of the house who choose the organizations they donate to. And with the ease of online giving, charitable donations can be made quickly, or even scheduled if you’re a recurring giver, so that you don’t even need to think about it. However, it’s important to instill philanthropic tendencies into the next generation, which is why we encourage you to chat with your kids about how you give back and why.
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Whether you work in nonprofit or retail, marketing or engineering, email communication with prospects, customers and donors is essential. And while every organization uses email just a little bit differently, nonprofits – according to a study by Campaign Monitor – experienced higher-than-average email open rates in 2018 compared with other industries.
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Millennials, millennials and more millennials. They’re the talk of the town and a topic of interest in everything from economics to philanthropy. And for good reason.
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It’s no secret that millennials are changing the world as we know it. From the workforce to social media to philanthropy, millennials are finding new ways to work, socialize and participate in the causes that mean the most to them.
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Each year, $4-7 billion in matching gifts go unclaimed. This is a ton of money that nonprofits are missing out on that could go toward supporting their missions and allowing them to do the great work that they need to do to improve their communities and the world. Matching gifts, especially through corporate giving programs, are a great way for nonprofits to increase donations and allow employees to give to the causes that mean the most to them, while doubling that donation through an employer contribution.
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Fundraisers, we know that you’ve mastered (or are working on mastering) the art of the ask. You’ve been honing that pitch for major donors, repeat donors, new donors and lapsed donors, highlighting your big annual event, appeal or campaign. We all know how important the ask is. However, have you ever stopped to consider the flip-side; the art of the listen?
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We are humbled by the work that nonprofits are doing, and the time, money and heart they put into their missions to make their communities and the world a better place to live. The work being done is valuable, but the nonprofit sector continues to experience declines in giving, according to the FEP and Growth in Giving Database.
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So many donors have big dreams of wiping out disease, hunger, poverty and inequality around the world. And, while this is a valiant goal and vitally important, scholars and philanthropists are encouraging people to focus on local giving.
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This year’s Charitable Giving in the USA 2019 Report has been released, and we love having some new insights into the charitable giving habits of Americans. Many aspects of the nonprofit industry are still struggling, but it is encouraging to see the number of people taking part in charitable activity and volunteerism rising.
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In our previous blog post, we discussed how millennials are changing the face of philanthropy and how they are impacting the nonprofit industry. And now that we’ve recognized how they’re shifting the industry as we know it, we want to talk about how to reach and connect with this generation.
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