Welcome to the ResultsPlus Blog!
In our previous blog post, we discussed how millennials are changing the face of philanthropy and how they are impacting the nonprofit industry. And now that we’ve recognized how they’re shifting the industry as we know it, we want to talk about how to reach and connect with this generation.
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Millennials: there’s no escaping this generation and the stereotypes that accompany them. Set to be the largest demographic in the workforce in America by 2020, it’s no secret that this group of individuals is having and will continue to have a huge impact on our economy.
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We love nonprofits and we admire their dedication to their individual missions and the impact they make on their communities and on the world. However, we also recognize that the nonprofit sector is losing money and donors year-over-year.
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We’re not talking about just any old “thing,” we’re talking about the Internet of Things. From smartphones to smart refrigerators, the Internet of Things is making it possible for us to use connected devices to collect, share and utilize data. We’re thinking voice assistants, like Alexa and Siri that can tell you what the weather is, what the best Italian restaurant in your city is, and how much longer your cupcakes need to bake for. Today’s homes are even getting smarter and smarter. From smart thermostats that help people be more energy efficient, smart refrigerators that let you know when your produce is going bad and how much milk you have left (yes, this is a thing), and smart lightbulbs that automatically adjust based on the time of day.
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We all know the phrase, “If it ain’t broke, don’t fix it.” But what if you and your fundraising took the time to deviate from your usual fundraising methods to try something a little bit different? Sometimes, changing the giving experience for your donors is the key to encouraging your donors to increase their giving amounts or frequency.
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As a nonprofit organization, you work hard to raise funds and promote the importance of your cause or mission. So, what happens when you find out that a local corporate social responsibility (CSR) program is focusing its efforts on the realm that you’ve committed yourself to, as well? This means that people who are socially conscious and want to dedicate themselves to a mission no longer need to work for a nonprofit, but can instead expand their job search to for-profit companies that have a strong CSR program.
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By: Sarah Tedesco, Executive VP at DonorSearch
Part 3 of "7 Ways to use Existing Donor Data for Year-End Fundraising" is here, just in time for year-end! Catch Part 1 and Part 2 on the blog for a complete look at year-end fundraising and how to utilize your donor data for best results.
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Back in June of this year, NonProfit Pro published an article about the five "Donor Love Languages," stemming from Dr. Gary Chapman's well-known book about strengthening romantic relationships, "The 5 Love Languages." With Thanksgiving on the horizon, many of us really start to think about the things, people and situations that we are thankful for. Oftentimes, these include our family, friends, jobs and opportunities and Thanksgiving and the holiday season offer the ideal chance to show love and thankfulness in a very tangible way.
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Starting to see flyers in your mailbox asking for clothing donations? Is your email inbox filling up with requests from organizations you've given to in the past (or not given to ever)? It's November, and November kicks off the most charitable time of the year in the U.S.
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In times of tragedy, we often feel completely helpless as we're watching the events unfold and seeing the news stream in on TV, radio and social media. Following the events in Las Vegas this week, we saw the country come together to offer love and support to all those affected by the horrific occurrence.
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