Effective data is the key to understanding your donors. That’s why you implemented a nonprofit CRM – in order to track analytics, and access and provide the most up-to-date donor information.

Some things have been put on pause due to the coronavirus pandemic. Events, sports, eating out, travel, etc. All of these aspects of normal life are on hold as the world works to try and flatten the coronavirus curve. However, fundraisers are finding ways to keep raising money for the causes they support. Through innovation, technology and plenty of creativity, they are continuing to nurture relationships with donors, educate themselves and others, raise funds and set their nonprofit up for success down the road.

New year, same great nonprofit! And while we think that you’re already awesome, there’s nothing wrong with having a few resolutions to start off the year. Setting goals now helps you prepare for a successful year ahead and create measurable initiatives.

Fundraisers, we know that you’ve mastered (or are working on mastering) the art of the ask. You’ve been honing that pitch for major donors, repeat donors, new donors and lapsed donors, highlighting your big annual event, appeal or campaign. We all know how important the ask is. However, have you ever stopped to consider the flip-side; the art of the listen?

We all know the phrase, “If it ain’t broke, don’t fix it.” But what if you and your fundraising took the time to deviate from your usual fundraising methods to try something a little bit different? Sometimes, changing the giving experience for your donors is the key to encouraging your donors to increase their giving amounts or frequency.