Welcome to the ResultsPlus Blog!
By: Sarah Tedesco, Executive VP at DonorSearch
Part 3 of "7 Ways to use Existing Donor Data for Year-End Fundraising" is here, just in time for year-end! Catch Part 1 and Part 2 on the blog for a complete look at year-end fundraising and how to utilize your donor data for best results.
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Back in June of this year, NonProfit Pro published an article about the five "Donor Love Languages," stemming from Dr. Gary Chapman's well-known book about strengthening romantic relationships, "The 5 Love Languages." With Thanksgiving on the horizon, many of us really start to think about the things, people and situations that we are thankful for. Oftentimes, these include our family, friends, jobs and opportunities and Thanksgiving and the holiday season offer the ideal chance to show love and thankfulness in a very tangible way.
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Starting to see flyers in your mailbox asking for clothing donations? Is your email inbox filling up with requests from organizations you've given to in the past (or not given to ever)? It's November, and November kicks off the most charitable time of the year in the U.S.
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Our ResultsPlus team believes that the most important piece of fundraising is a solid donor relationship strategy. Michael Rosen, president of ML Innovations, Inc., backed up our belief in a recent blog post entitled, “What is the Special Ingredient that Leads to #Fundraising Success?”
As a fundraiser, it’s important that you recognize that your donors fuel your mission and you want to appreciate the donors you have, acquire new ones, convert prospects and help existing donors increase their impact on your organization. Many organizations do this through a major gifts program.
By John Killoran, CEO of @Pay
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By Adam Weinger, President of Double the Donation
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I’d be willing to bet that one of the most valuable features of ResultsPlus (or any donor management system, for that matter) is also one of the most under-utilized. I’m talking about constituent-relationship management: the fields in your database that allow you to define, record, monitor, compile, analyze, and report on your major donor cultivation progress.
One of the most important aspects of donor retention is making sure to thank your constituents for their contribution to your cause. Letting them know that they are appreciated and that their money was put to good use is a major factor in turning one-time donors into repeat donors.
A CRM (constituent relationship management) system like ResultsPlus gives your organization the ability to track the details of your relationships with your donors. Furthermore, it can help you remember the little things – the details about who your donors are and what they are interested in.