6 Tips for Effective Home-Based Fundraising

Some things have been put on pause due to the coronavirus pandemic. Events, sports, eating out, travel, etc. All of these aspects of normal life are on hold as the world works to try and flatten the coronavirus curve. However, fundraisers are finding ways to keep raising money for the causes they support. Through innovation, technology and plenty of creativity, they are continuing to nurture relationships with donors, educate themselves and others, raise funds and set their nonprofit up for success down the road.

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Giving During Crisis: How COVID-19 will affect charitable giving

In the midst of crisis, what happens to charitable giving? We are currently in the throes of the COVID-19 crisis, and charities are feeling the effects of the pandemic. Historically, economic downturn has not ignited charitable giving. In fact, according to The Conversation, average giving has actually decreased by 0.5% due to more people being out of work, leading to less income and reduced wealth availability.

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3 Reasons Why Nonprofits Need Technology

Fundraisers have been raising money, developing and executing campaigns and appeals, and nurturing relationships with donors for decades. Yes, that means before computers, before social media, before fundraising platforms and online giving. However, just because fundraising has been done without technology in the past doesn’t mean that it should be done without technology today. In fact, technology is essential to fundraising success.

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5 Strategies for a Stronger Email Game

Whether you work in nonprofit or retail, marketing or engineering, email communication with prospects, customers and donors is essential. And while every organization uses email just a little bit differently, nonprofits – according to a study by Campaign Monitor – experienced higher-than-average email open rates in 2018 compared with other industries.

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Matching Gift Hide-and-Seek: 6 Reasons you’re missing out on matching gifts

Each year, $4-7 billion in matching gifts go unclaimed. This is a ton of money that nonprofits are missing out on that could go toward supporting their missions and allowing them to do the great work that they need to do to improve their communities and the world. Matching gifts, especially through corporate giving programs, are a great way for nonprofits to increase donations and allow employees to give to the causes that mean the most to them, while doubling that donation through an employer contribution.

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5 Ways NOT to Communicate with Donors

We are humbled by the work that nonprofits are doing, and the time, money and heart they put into their missions to make their communities and the world a better place to live. The work being done is valuable, but the nonprofit sector continues to experience declines in giving, according to the FEP and Growth in Giving Database.

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2019: The Year of Things

We’re not talking about just any old “thing,” we’re talking about the Internet of Things. From smartphones to smart refrigerators, the Internet of Things is making it possible for us to use connected devices to collect, share and utilize data. We’re thinking voice assistants, like Alexa and Siri that can tell you what the weather is, what the best Italian restaurant in your city is, and how much longer your cupcakes need to bake for. Today’s homes are even getting smarter and smarter. From smart thermostats that help people be more energy efficient, smart refrigerators that let you know when your produce is going bad and how much milk you have left (yes, this is a thing), and smart lightbulbs that automatically adjust based on the time of day.

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Guest Post: 7 Ways to Use Existing Donor Data for Year-End Fundraising - Part 3

By: Sarah Tedesco, Executive VP at DonorSearch

Part 3 of "7 Ways to use Existing Donor Data for Year-End Fundraising" is here, just in time for year-end! Catch Part 1 and Part 2 on the blog for a complete look at year-end fundraising and how to utilize your donor data for best results.

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