5 Strategies for a Stronger Email Game

Whether you work in nonprofit or retail, marketing or engineering, email communication with prospects, customers and donors is essential. And while every organization uses email just a little bit differently, nonprofits – according to a study by Campaign Monitor – experienced higher-than-average email open rates in 2018 compared with other industries.

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Matching Gift Hide-and-Seek: 6 Reasons you’re missing out on matching gifts

Each year, $4-7 billion in matching gifts go unclaimed. This is a ton of money that nonprofits are missing out on that could go toward supporting their missions and allowing them to do the great work that they need to do to improve their communities and the world. Matching gifts, especially through corporate giving programs, are a great way for nonprofits to increase donations and allow employees to give to the causes that mean the most to them, while doubling that donation through an employer contribution.

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5 Ways NOT to Communicate with Donors

We are humbled by the work that nonprofits are doing, and the time, money and heart they put into their missions to make their communities and the world a better place to live. The work being done is valuable, but the nonprofit sector continues to experience declines in giving, according to the FEP and Growth in Giving Database.

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2019: The Year of Things

We’re not talking about just any old “thing,” we’re talking about the Internet of Things. From smartphones to smart refrigerators, the Internet of Things is making it possible for us to use connected devices to collect, share and utilize data. We’re thinking voice assistants, like Alexa and Siri that can tell you what the weather is, what the best Italian restaurant in your city is, and how much longer your cupcakes need to bake for. Today’s homes are even getting smarter and smarter. From smart thermostats that help people be more energy efficient, smart refrigerators that let you know when your produce is going bad and how much milk you have left (yes, this is a thing), and smart lightbulbs that automatically adjust based on the time of day.

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Guest Post: 7 Ways to Use Existing Donor Data for Year-End Fundraising - Part 3

By: Sarah Tedesco, Executive VP at DonorSearch

Part 3 of "7 Ways to use Existing Donor Data for Year-End Fundraising" is here, just in time for year-end! Catch Part 1 and Part 2 on the blog for a complete look at year-end fundraising and how to utilize your donor data for best results.

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Making the Ask: 3 tips for less awkward fundraising

You're a dedicated fundraiser with a passion for your mission. You know the ins and outs of major gift programs, creating campaigns, organizing donor data, segmenting your constituents and handling appeals. But asking for donations, no matter how seasoned you are in the world of fundraising, can still be intimidating and even a little awkward.

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Channel Your Inner Type A: Segmenting Donors

Even if you're typically relaxed, easy-going and go-with-the-flow, there's a little bit of Type A in all of us. When you're walking through the store and see a jar of peanut butter facing the wrong direction, one shirt unfolded, a roll of paper towel in the soup aisle... there's a little piece of all of us that gets driven a little crazy by these inconsistencies.

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Falling for nonprofit tech

Fall is in the air (again? Really?) and it’s time to start thinking about what’s next for your nonprofit. Will you be maintaining a goal that you established earlier this year? Focusing on implementing a new donor relations strategy? Implementing new technology? Autumn is a great time to reevaluate and bring to life the things that you’ve been dreaming about for your organization since the first day.

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