Whether you work in nonprofit or retail, marketing or engineering, email communication with prospects, customers and donors is essential. And while every organization uses email just a little bit differently, nonprofits – according to a study by Campaign Monitor – experienced higher-than-average email open rates in 2018 compared with other industries.Read More
Fundraisers, we know that you’ve mastered (or are working on mastering) the art of the ask. You’ve been honing that pitch for major donors, repeat donors, new donors and lapsed donors, highlighting your big annual event, appeal or campaign. We all know how important the ask is. However, have you ever stopped to consider the flip-side; the art of the listen?Read More
By: Sarah Tedesco, Executive VP at DonorSearchRead More
You're a dedicated fundraiser with a passion for your mission. You know the ins and outs of major gift programs, creating campaigns, organizing donor data, segmenting your constituents and handling appeals. But asking for donations, no matter how seasoned you are in the world of fundraising, can still be intimidating and even a little awkward.Read More
By Adam Weinger, President of Double the DonationRead More
One of the most important aspects of donor retention is making sure to thank your constituents for their contribution to your cause. Letting them know that they are appreciated and that their money was put to good use is a major factor in turning one-time donors into repeat donors.
A CRM (constituent relationship management) system like ResultsPlus gives your organization the ability to track the details of your relationships with your donors. Furthermore, it can help you remember the little things – the details about who your donors are and what they are interested in.
While everyone is busy making (and trying to keep) resolutions in the New Year, jump on the bandwagon and consider making one for your donor management system. Resolve today to get your data cleaned up and standardized so you’re ready for any mass mailing you might decide to do in the months ahead. And then make another resolution to keep it that way – by scheduling an NCOA update every quarter.Read More
Shortcuts can sure get a bum rap. They’re too often associated with negative concepts like laziness, poor quality and undesirable outcomes. But I’m a fan, and I personally think they have some pretty important uses. (Example: that store-bought pie crust I used for my Thanksgiving Day offering last week.)Read More