Each year, $4-7 billion in matching gifts go unclaimed. This is a ton of money that nonprofits are missing out on that could go toward supporting their missions and allowing them to do the great work that they need to do to improve their communities and the world. Matching gifts, especially through corporate giving programs, are a great way for nonprofits to increase donations and allow employees to give to the causes that mean the most to them, while doubling that donation through an employer contribution.Read More
Fundraisers, we know that you’ve mastered (or are working on mastering) the art of the ask. You’ve been honing that pitch for major donors, repeat donors, new donors and lapsed donors, highlighting your big annual event, appeal or campaign. We all know how important the ask is. However, have you ever stopped to consider the flip-side; the art of the listen?Read More
We are humbled by the work that nonprofits are doing, and the time, money and heart they put into their missions to make their communities and the world a better place to live. The work being done is valuable, but the nonprofit sector continues to experience declines in giving, according to the FEP and Growth in Giving Database.Read More
So many donors have big dreams of wiping out disease, hunger, poverty and inequality around the world. And, while this is a valiant goal and vitally important, scholars and philanthropists are encouraging people to focus on local giving.Read More
This year’s Charitable Giving in the USA 2019 Report has been released, and we love having some new insights into the charitable giving habits of Americans. Many aspects of the nonprofit industry are still struggling, but it is encouraging to see the number of people taking part in charitable activity and volunteerism rising.Read More
In our previous blog post, we discussed how millennials are changing the face of philanthropy and how they are impacting the nonprofit industry. And now that we’ve recognized how they’re shifting the industry as we know it, we want to talk about how to reach and connect with this generation.Read More
Millennials: there’s no escaping this generation and the stereotypes that accompany them. Set to be the largest demographic in the workforce in America by 2020, it’s no secret that this group of individuals is having and will continue to have a huge impact on our economy.Read More
There’s a lot of hype surrounding major gift donors. They are the ones who financially support your mission and whose contributions make a huge impact and we put a lot of emphasis on acquiring them and nurturing those relationships.Read More
We love nonprofits and we admire their dedication to their individual missions and the impact they make on their communities and on the world. However, we also recognize that the nonprofit sector is losing money and donors year-over-year.Read More
We’re not talking about just any old “thing,” we’re talking about the Internet of Things. From smartphones to smart refrigerators, the Internet of Things is making it possible for us to use connected devices to collect, share and utilize data. We’re thinking voice assistants, like Alexa and Siri that can tell you what the weather is, what the best Italian restaurant in your city is, and how much longer your cupcakes need to bake for. Today’s homes are even getting smarter and smarter. From smart thermostats that help people be more energy efficient, smart refrigerators that let you know when your produce is going bad and how much milk you have left (yes, this is a thing), and smart lightbulbs that automatically adjust based on the time of day.Read More
We all know the phrase, “If it ain’t broke, don’t fix it.” But what if you and your fundraising took the time to deviate from your usual fundraising methods to try something a little bit different? Sometimes, changing the giving experience for your donors is the key to encouraging your donors to increase their giving amounts or frequency.Read More
As your nonprofit plans its next fundraising campaign, take some time to evaluate your social media strategy. Whether you’re well-established across several platforms or making your first forays into the world of social media, it’s worthwhile to consider how your organization could better utilize sites like Facebook, Twitter, and Instagram.Read More
The holidays are already among us, and this year you may be looking for the ultimate gift for your fundraising team. And if you're looking for a gift that will keep on giving all year long and for years to come, nonprofit CRM software is bound to be a hit.Read More
With Thanksgiving coming up next week, now is the time when so many people start to think about everything that they're thankful for. Family, friends, a great job, a roof over your head, food in the fridge, etc. And if you work for a nonprofit, we know that you are extremely thankful for your donors because, without them, you wouldn't be able to do the work you do to change your community and the world.Read More
As nearly every report highlighting the health of America’s nonprofits has shown, donor retention is hugely lacking. In fact, most donors – up to 50 percent – do not give a repeat gift following their first gift.Read More
We're only a couple of days away from Halloween, and here at ResultsPlus from Metafile we have a strict "treat-only" policy. This doesn't mean that we only give out candy (though you'll often find bowls of tasty treats on our employees' desks), but that our ResultsPlus Nonprofit CRM software provides only benefits to our customers.Read More
In Part 1, Sarah Tedesco of DonorSearch discussed the first three strategies for increasing supporter engagement for nonprofits. We're continuing with the final four!Read More
The relationship between your organization and its supporters is a beautiful, wonderful thing. They support your cause, and you use their support and trust to help improve your community.Read More
The wrath of Mother Nature has struck again, and Carolinians are now transitioning into recovery mode now that Hurricane Florence has made its grand exit. And since the hurricane is over, many individuals, nonprofits and corporations are stepping in to help the affected communities recover. If you’re wondering how you can help, this article by NPR has some great insight and resources.Read More
As a nonprofit organization, you work hard to raise funds and promote the importance of your cause or mission. So, what happens when you find out that a local corporate social responsibility (CSR) program is focusing its efforts on the realm that you’ve committed yourself to, as well? This means that people who are socially conscious and want to dedicate themselves to a mission no longer need to work for a nonprofit, but can instead expand their job search to for-profit companies that have a strong CSR program.Read More
Today’s donors come from a wide variety of demographics and are spread across multiple different generations. We’ve talked before about the importance of segmenting your donors, and this also includes tailoring your communication to donors from different generations.Read More
You and your colleagues work hard to keep your donor database updated and current with the most accurate donor information, but we all know that sometimes less prominent prospects can get lost in there. While your loyal and active monthly donors, volunteers and major gift donors are front-and-center, there are plenty of other donors in your database who you may be overlooking and shouldn’t be.Read More
Think of your new donor management system like it’s an employee. You wouldn’t just hire someone willy-nilly and cross your fingers that they’ll be a good fit. Especially in the nonprofit industry, it’s so important that your team members fit your company culture and have a passion for your mission.
Believe it or not, the same goes for your donor database.Read More
“Men are from Mars, women are from Venus…”
There are a host of differences between men and women, aside from just which planet they presumably come from. When it comes to giving to a specific cause or organization, males and females tend to differ in their donation habits.Read More
The kiddos aren’t the only ones thinking about heading back to the classroom this fall. Fundraisers are hitting the books with the ResultsPlus team and taking advantage of the new educational opportunities that we have to offer at ResultsPlus from Metafile.Read More
It’s that time of year again; time for the charitable giving stats for the previous year to start rolling in! And if you’re a nonprofit nerd like we are, you can understand the excitement that ensued when the Giving USA 2018: The Annual Report on Philanthropy for the Year 2017 came out last week.Read More
As a nonprofit organization, it's incredibly important that you respect your donors' privacy. You likely have access to great amounts of personal information on your constituents, and those constituents are trusting that that personal information is FYEO.Read More
Throughout the year, we post encouraging blog posts about nonprofit industry trends, tips and tricks, inspiration, and happenings. However, as the political landscape, technology and the world around us continue to change, our industry must, too. With that, nonprofiteers are facing new challenges and issues head-on.Read More
Nonprofits, we know how stressful it can be to start the search for a CRM. It’s like trying to buy a car when you’re not a car person. All that talk about ABS, E-REV, Electronic Stability Control, horsepower, all-wheel drive versus four-wheel drive – it all sounds like a foreign language, and eventually you find yourself nodding, smiling and then driving off the lot in a new car wondering how you got there.
It's that time of year again -- time to head to the AFP International Fundraising Conference! Kicking off this Sunday, this conference is one of the most premier fundraising conferences in the world and brings in fundraisers, philanthropists and service providers from around the world, and we are proud to be a part of it for another year!Read More
We’ve heard it on all the blogs – having a corporate social responsibility (CSR) program is incredibly important.Read More
One of our goals here at Metafile is to constantly provide up-to-date, functional software that will enhance your fundraising efforts and make your job easier.Read More
We all crave positive affirmation, whether we want to admit it or not. We know that people do great and generous things out of the goodness of their hearts, but that warm, fuzzy feeling is also a huge factor in why we do what we do. And the same goes for your donors.Read More
We’ve heard it said time and time again – it’s more beneficial for nonprofits to retain existing donors than to try and acquire new ones. A one-time donation is something to be thankful for, but it’s vital that nonprofits can rely on donors who give regularly over longer periods of time.Read More
As if the Big Game taking place in our home state wasn’t enough, the ALDE IGNITE Conference is coming to Minneapolis Feb. 28 – Mar. 3 this year!Read More
The new Tax Cuts and Jobs Act is now law, and it has many nonprofits and small businesses quivering a little bit. It’s important to remember that there are many facets to this new act and to understand the potential repercussions, both positive and negative.Read More
By: Sarah Tedesco, Executive VP at DonorSearch
Part 3 of "7 Ways to use Existing Donor Data for Year-End Fundraising" is here, just in time for year-end! Catch Part 1 and Part 2 on the blog for a complete look at year-end fundraising and how to utilize your donor data for best results.Read More
By: Sarah Tedesco, Executive VP at DonorSearchRead More
By: Sarah Tedesco, Executive VP at DonorSearch
Your CRM, with its rich donor data that you’ve compiled from donation forms and donor meetings, is stock full of detailed constituent profiles.Read More
Back in June of this year, NonProfit Pro published an article about the five "Donor Love Languages," stemming from Dr. Gary Chapman's well-known book about strengthening romantic relationships, "The 5 Love Languages." With Thanksgiving on the horizon, many of us really start to think about the things, people and situations that we are thankful for. Oftentimes, these include our family, friends, jobs and opportunities and Thanksgiving and the holiday season offer the ideal chance to show love and thankfulness in a very tangible way.Read More
Starting to see flyers in your mailbox asking for clothing donations? Is your email inbox filling up with requests from organizations you've given to in the past (or not given to ever)? It's November, and November kicks off the most charitable time of the year in the U.S.Read More
You're a dedicated fundraiser with a passion for your mission. You know the ins and outs of major gift programs, creating campaigns, organizing donor data, segmenting your constituents and handling appeals. But asking for donations, no matter how seasoned you are in the world of fundraising, can still be intimidating and even a little awkward.Read More
In times of tragedy, we often feel completely helpless as we're watching the events unfold and seeing the news stream in on TV, radio and social media. Following the events in Las Vegas this week, we saw the country come together to offer love and support to all those affected by the horrific occurrence.Read More
Even if you're typically relaxed, easy-going and go-with-the-flow, there's a little bit of Type A in all of us. When you're walking through the store and see a jar of peanut butter facing the wrong direction, one shirt unfolded, a roll of paper towel in the soup aisle... there's a little piece of all of us that gets driven a little crazy by these inconsistencies.Read More
Fall is in the air (again? Really?) and it’s time to start thinking about what’s next for your nonprofit. Will you be maintaining a goal that you established earlier this year? Focusing on implementing a new donor relations strategy? Implementing new technology? Autumn is a great time to reevaluate and bring to life the things that you’ve been dreaming about for your organization since the first day.Read More
It’s that time of year again, and whether you’re holding on tight to the last few remnants of summer with your kids or ushering them out the door, back-to-school is inevitable. By the time they’re getting on the bus to head to their first day of school, you are confident that their lunch is packed, backpack is zipped, supplies are purchased, they’re rocking their first-day-of-school outfit and you’re mentally prepared not to cry (OK, maybe a little) this year. They’re ready and you’re ready to take on another year.Read More
We’ve heard it before: The better your data, the better your results. Data may seem boring, tedious and something that you, as a fundraiser, shouldn’t have to deal with. Think again! Data is everywhere and usable by everyone. And it’s not only useful, but can help you do more good and be more successful in your mission.Read More
We won’t deny it – working for a nonprofit organization is hard. Limited funding, endless hours of work that so often goes unrecognized, number crunching, task juggling and fundraising. While Metafile is not a nonprofit, we work closely with the organizations who work day and night to accomplish their missions and see the blood, sweat and tears that nonprofiteers put into their work. This, and many other blog posts out in cyberspace, probably make you wonder why anyone would ever choose to work for a nonprofit.Read More
You’re all set for the party. You have the burgers and the hot dogs, the patriotic desserts, the red, white and blue streamers that you stood in line for an hour at Party City to get, the piles of fireworks the kids are just dying to get their hands on. This promises to be a 4th of July your friends and family will never forget!Read More
Each year, Giving USA releases its annual Report on Philanthropy for 2016. This report is one of the most respected yearly updates on trends and stats in the philanthropic realm in the U.S. We are constantly amazed by the momentum and forward movement within this space.Read More
Summer is on the horizon (really, it is!), and with that comes the summer-slump for many of us. We don’t want to be spending the beautiful days in the office, we want to be at the pool, on the beach, on the court, in the garden, napping on a hammock or playing with the kids. How can you keep up that philanthropic momentum, even when you’re being pulled toward the summer sun?Read More
Let’s be real here: Everyone, at some point, has dreamed of being a superhero. Flying at the speed of light, saving the world from evil, using your supersonic strength to move mountains, having the latest and greatest superhero gear and gadgets…
Another AFP International Fundraising Conference has come and gone, and while we are already missing the fundraising and nonprofit camaraderie (and the warm California sun), we left with more tools in our arsenal, a renewed sense of inspiration for the nonprofit industry and some great takeaways.Read More
Getting your executive director or upper management on-board to adopt new software technology can be difficult. Between the associated costs, time spent transferring data and the learning curve involved, many nonprofit executive directors will keep outdated technology (or no technology) indefinitely. In case you need more fodder to convince your leadership team that new technology is for you, here’s another reason you may not have thought of yet: It’s good for the environment, too! With Earth Day coming up tomorrow, it’s great to remind ourselves that being environmentally friendly should go beyond just one day of the year. And, believe it or not, technology, like a donor management system, can help you do that. How?
Our ResultsPlus team believes that the most important piece of fundraising is a solid donor relationship strategy. Michael Rosen, president of ML Innovations, Inc., backed up our belief in a recent blog post entitled, “What is the Special Ingredient that Leads to #Fundraising Success?”
As a millennial PR and communications professional, I think it’s safe to say that I love me some social media. Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn – I’m always plugged in. And while we can debate whether or not this is healthy another time, it’s clear that the best way to connect with me is through digital means. In the words of children’s cartoon character, Kim Possible, “Call me, beep me if you want to reach me!”
As a busy nonprofit professional, you are likely always looking for ways to streamline your fundraising processes and procedures. Luckily, there are many tricks and tools available to you so that you can maximize your time and focus on your mission.
We are one month into 2017, and we hope that you are on-track to achieve both your personal and professional resolutions! This year promises to be an innovative and transformative year in the nonprofit industry, and we are excited to see what it ha09s in store. Here are some of the fundraising trends we’re keeping our eyes on in 2017:
Are you ready for some football!?! The Big Game is coming up in just over a week – the day when the best of the best in American football duke it out on the field for the title of "Champion." At your nonprofit, you may have your own bowl, of sorts, going on. We’re not talking about football, we’re talking about making the final decision between two donor management solutions. Now that you’ve narrowed it down to the best two, it’s time to find the champion – the Nonprofit CRM that will provide the greatest benefits to your organization.Read More
2016 is coming to an end and, while some of us are bidding it a sad farewell, many are pushing it out the door and are anxiously awaiting a fresh new year.
We've been celebrating the holidays in the best ways possible at Metafile over the past couple weeks. From Secret Snowflake gift-giving to white elephant and holiday potlucks to ugly sweater contests, Metafile has been filled with holiday cheer and office camaraderie!Read More
Importing data into your database can be a very efficient method for updating your donor information. For newbies or first-time importers, however, it can also be a bit intimidating.
It’s that time again – time for year-end! You’ve baked all the cookies, decorated the house, written holiday cards and sung all the carols, and now it’s time to say goodbye to 2016. Organizing holiday parties may not come with an instruction manual but, luckily, the ResultsPlus CRM year-end procedure (that may have made you cringe) does! So don’t panic, here’s how to do it:Read More
In 1918, on the eleventh hour of the eleventh day of the eleventh month, an agreement was signed in a forest outside of Paris to end hostilities between Germany and the Allies at the end of World War I. It was the beginning of the end of World War I and the start of Armistice Day, celebrated by many allied countries to honor and remember those who serve the military of their countries. In the United States it has evolved into what is now Veteran’s Day, a federal holiday set aside to honor any and all persons who have served in the armed forces.
Nonprofit technology, like donor management software, is on your radar. Maybe you attended a conference and talked to a provider of nonprofit CRM software, or read a blog post or case study about a donor database that can increase your fundraising success. However you discovered it, you’ve decided that your nonprofit organization can definitely benefit from some new technology that can track donors, gifts, pledges and more.
Have you ever gone to a home improvement store and bought all the materials for a project, then got home and asked yourself, “Now what do I do with all of this?”
Many years ago, when I was about to embark on a new job that involved raising funds for a nonprofit organization, the practice was still called fundraising and donor management systems were just becoming common. I found myself in this situation after being encouraged by the Executive Director to branch out from my original responsibilities, and I had agreed with no small amount of trepidation.
By Karrie Wozniak, VP of Sales and Marketing at BidPal
Charity auctions can be some of the most successful fundraising events when it comes to both raising a lot of money and engaging your donors. Read More
If you’re working for a nonprofit, it’s likely that you are operating under a very tight budget. You may have to make do with outdated nonprofit technology, limited staff and not the most ergonomic office equipment. When it comes to making a big purchase, it takes a lot of planning, negotiating, discussion and possibly a large pros and cons list.
Yesterday, the USA Women’s Gymnastics Team took home the gold medal at the Rio Olympics. And not only are they officially the best women’s gymnastics team in the world right now, but they may be the best women’s gymnastics team EVER.
A storm blew through yesterday afternoon, complete with ominous clouds, heavy rain, thunder and lightning. It’s an awesome thing to watch the lightning jump from sky to ground before your brain even registers that it happened.
The 2016 presidential election is coming up, and whether you are enjoying the debating, political-ranting, opponent-bashing and candidate paraphernalia or not, it’s impossible to escape. The U.S. is completely consumed in politics right now as Donald Trump and Hillary Clinton duke it out for the position of President of the United States. The election propaganda has taken over more than just your Facebook and Twitter feeds – it's also affecting charitable giving and fundraising. But not in the way you might think.
For about a week now the newest mobile app, Pokémon GO, has been taking over the internet (and the hearts of us 90s kids) as people take to the streets trying to “catch ‘em all.” Pokémon GO uses location technology and augmented reality to make the user feel like a Pokémon Master as they go from place to place looking for Pokémon, fictional cartoon monsters, to catch and collect. Users are divided into three teams, encouraging people to work together and get to know each other.
It seems that there is some new technology available to development professionals nearly every day. Phrases like ‘data-driven decisions,’ ‘mobile optimization,’ ‘cloud-based computing’ were not even on our horizons just a few short years ago. And yet here we are, using terminology like this in our planning, strategy, and day-to-day discussions. It appears that we just won’t be able to survive in the future if we don’t adapt to and take advantage of all the technological developments that are currently available.
This week, tragedy struck a club in Orlando that shook the country and the world to its core. In the early hours of June 12, a gunman opened fire in a nightclub in Orlando, killing 49 and injuring 53. The event has been labeled the deadliest mass shooting in modern U.S. history.Read More
I belong to a list serve of people in the senior-services sector of the nonprofit industry, some of whom are fairly new to the world of fundraising and development. Today someone posed a question to other members of the group, seeking advice on how to get started:
On May 5, the LeadingAge weekly newsletter published a piece by Stephen Maag about the benefits of good data for residential care and aging services facilities.
Take a second to think about the organizations that you are drawn to the most. Which would you be more inclined to give to: The local nonprofit that sends a generic letter asking for a donation for their upcoming event? Or an organization who details their mission through photos, videos and personal details to give you a sense of the urgency and need for your donation?
As a fundraiser, it’s important that you recognize that your donors fuel your mission and you want to appreciate the donors you have, acquire new ones, convert prospects and help existing donors increase their impact on your organization. Many organizations do this through a major gifts program.
The annual AFP International Fundraising Conference is coming up in less than two weeks, and we are so excited to be jetting off to Boston to exhibit again this year! When it comes to attending conferences, we fancy ourselves to be pretty much experts. And since we are AFP International Fundraising Conference veterans, we have compiled a list of tips and tricks to make sure you’re getting the most out of your conference experience.Read More
By John Killoran, CEO of @PayRead More
There is a fascinating discussion beginning to play out in the media regarding data privacy and security. It’s a battle between the FBI and Apple over a cell phone used by one of the attackers in the mass shooting at the San Bernadino County Department of Public Health on December 2, 2015.Read More
We just survived another snowstorm here in Minnesota, using our trusty shovels and snow blowers to dig ourselves out. With the right tools, some elbow grease, and a bit of persistence, we’re usually able to get our sidewalks and driveways cleaned up in no time.
At your organization, you likely have a great team behind you, each member with a unique set of skills. When combined, these team members enhance your mission and make your organization more diverse and well-rounded.
I’m looking at the forecast for this week and it’s bone-chilling. Several of my so-called friends on Facebook are only making it more poignant. One is posting a picture showing side-by-side screenshots of weather reports for both Minnesota and Antarctica, and it’s warmer in Antarctica. Another ‘friend’ is posting pictures of themselves on a white sandy beach in the Caribbean. I can’t honestly decide which makes me feel colder.
By Adam Weinger, President of Double the DonationRead More
It’s that time again – time to start thinking about year-end procedures. If you’re a ResultsPlus user, that means closing out your calendar year, and that can be a little scary if it’s your first (or even your tenth) time doing it. This enables your system to generate final numbers and stats for the year, and to clear the counters in preparation for the new year.
On this last day of work before the Christmas holiday here at Metafile, there are people wearing Santa hats, and goodies galore. Even in the midst of a strategy session or team meeting, someone’s earrings will be blinking or a holiday pen will be scribbling notes.
The holiday season is a time of fluffy white snow, hot cocoa, fresh-baked cookies, bright and shiny Christmas lights and…
By Jack Karako, Founding Principal and Strategist at IMPACTism
Microsoft has been promoting upgrades to their new Windows 10 in a big way. They are offering it as a limited-time free upgrade to qualified Windows 7 and Windows 8.1 users, and this may be getting people to consider it sooner than they might otherwise. New computers are coming with Windows 10 installed, though some will offer ‘downgrade rights’ if you’d prefer to start on a more familiar and well-tested version. We are currently testing ResultsPlus in the Windows 10 environment and all appears to be going smoothly. Once the testing is complete, we’ll announce official support for this newest version of Windows.Read More
Anyone currently using EventsPlus should know by now that support for this legacy special event management application will soon be ending. That may be unsettling for those who prefer things to stay as they are, but with most change also comes new opportunity. In this case, the new Projects area of ResultsPlus is the new opportunity, and it’s designed to be a better fit for current-day event management.Read More
We talk a lot about utilizing your nonprofit CRM/donor management software to its full potential and making sure you’re taking advantage of all the features available to you, but we also understand that many of our readers may not have transitioned to using donor management software to track donor data yet.Read More
I’d be willing to bet that one of the most valuable features of ResultsPlus (or any donor management system, for that matter) is also one of the most under-utilized. I’m talking about constituent-relationship management: the fields in your database that allow you to define, record, monitor, compile, analyze, and report on your major donor cultivation progress.
For the not-so-social butterfly, attending a conference with the intention of meeting new people and making connections can be nerve-wracking. Talking to people you don’t know, in an unfamiliar environment… What do you talk about, the weather? Where should you approach people? What do you do with those new connections when the conference is over? Isn’t it awkward?
By Richard Smith, DonorSearch
Interested in learning more about your current donors but don’t know where to start? Researching prospective or current donors can be a daunting challenge, especially if your organization hasn’t conducted prospect research before.Read More
For years our customers have been asking for the ability to store gift-related collateral materials in their ResultsPlus database. I’m talking about things like pledge forms, check images, and other correspondence included with donations that arrive in your mailbox. You know, those things we feel compelled to store - just in case we’re ever asked to produce it?
Tomorrow is System Administrator Appreciation Day, and we want to use this week’s blog post to say how much we appreciate our System Administrators here at Metafile, and why you should show yours how truly thankful you are for them.
Credit card processing has become a regular activity for most nonprofit organizations, which means that sustained giving programs are being utilized regularly in the sector. Quick, convenient and affordable to process, your organization likely has a recurring giving program in place.
By Sarah Tedesco, DonorSearch
In all likelihood, you’ve heard about the benefits of casting a wide net. Whether sending out job applications or entering the dating game, expanding your options can help you succeed in the long run. Shouldn’t the same strategy hold true for nonprofit fundraising?Read More
As we approach the Memorial Day holiday, we remember the members of our armed forces who died while serving our country. We hold community dedications and parades, fly our flags proudly and place flowers on our veterans’ grave sites. In short, we find meaningful gestures to honor our deceased soldiers and veterans.
If you haven’t yet started receiving donations online, you may have a little catching up to do. In this digital day and age, so many donors – particularly younger ones – are more apt to go online to accomplish nearly everything, including making a charitable gift. And like with traditional giving methods, the easier you make the task, the more likely the donor will complete the steps that result in a successful donation to your mission.
Social media was buzzing yesterday with people talking about how their families or companies were going green for Earth Day. It’s always inspirational to see the flood of eco-friendly posts that take over on the day when people are most earth-conscious. But your tree-hugging, can-recycling, food-composting Facebook friends haven’t been the only ones trying to make the world a more sustainable place.
One of the most important aspects of donor retention is making sure to thank your constituents for their contribution to your cause. Letting them know that they are appreciated and that their money was put to good use is a major factor in turning one-time donors into repeat donors.
Have you heard these stereotypes about the millennial generation?
Many of us in the nonprofit industry rely on email to correspond with donors and prospects, whether it’s asking for a gift, reminding them about an upcoming event or thanking them for a donation. If your response and click-through rates are not where you would like them to be, it may be time to rethink your nonprofit email marketing campaign and try some new tactics.
A CRM (constituent relationship management) system like ResultsPlus gives your organization the ability to track the details of your relationships with your donors. Furthermore, it can help you remember the little things – the details about who your donors are and what they are interested in.
While everyone is busy making (and trying to keep) resolutions in the New Year, jump on the bandwagon and consider making one for your donor management system. Resolve today to get your data cleaned up and standardized so you’re ready for any mass mailing you might decide to do in the months ahead. And then make another resolution to keep it that way – by scheduling an NCOA update every quarter.Read More
Does it feel like the millennial generation is speaking a foreign language? With their eyes glued to computer, smartphone and tablet screens, it seems that today’s young adults are uninterested in face-to-face communication and that they’re lazy and can’t drag themselves away from their electronic devices.
A few years ago my family began a new tradition for holiday giving. Instead of buying each other presents, we decided to take turns developing new and unique ideas for a gift exchange each year.
Shortcuts can sure get a bum rap. They’re too often associated with negative concepts like laziness, poor quality and undesirable outcomes. But I’m a fan, and I personally think they have some pretty important uses. (Example: that store-bought pie crust I used for my Thanksgiving Day offering last week.)Read More
A few days ago I was reading an editorial piece in the Chronicle of Philanthropy about the Bill & Melinda Gates Foundation. The author was criticizing the foundation for focusing their efforts on causes outside of the United States when there is so much need inside their home country. While I can admire the passion of the writer for a cause he champions, I was mostly focused on the idea that giving is such a personal choice. Every gift should be celebrated, and every donor appreciated.
We hear it at least a few times per year: “The home of the free because of the brave.”
As a nonprofit organization, it is important to get the word out about your cause. This helps to increase donations, keep your charity afloat and do the most good. However, you’re probably also working with a very limited marketing budget that doesn’t include billboards, television commercials, fancy brochures and pamphlets or website retargeting.
Our local community is observing National Philanthropy Day on Thursday, Nov. 6. The Southern Minnesota Chapter of the Association of Fundraising Professionals has organized and promoted a gathering of donors, nonprofits and beneficiaries to share, learn and celebrate. It’s been happening for more than 10 years, but this year may be the best yet. It will feature Jerold Panas, a nationally-recognized (and internationally-known) expert in the field of philanthropy, as the keynote speaker.Read More
As the holiday season approaches, many nonprofits have begun considering how to jump-start their nonprofit's fundraising efforts in order to increase donations. Whether it’s through a photo of a stray dog with those adorable puppy-dog eyes, a touching personal story or an eye-catching marketing campaign, nonprofits are constantly looking for ways to increase their number of donors.
Regardless of when your organizations’ fiscal year ends, your donors operate on a ‘fiscal’ year that ends on December 31st. We know that because that’s what the IRS tells us. And since donors often behave in predictable ways based on the calendar (e.g. giving surges in December), it makes sense for you to use the January-December timeframe for analysis and reporting – regardless of what your accounting year is.Read More
Regardless of where your organization is in terms of your fiscal year, you can’t ignore the fact that the calendar year is quickly coming to a close. And even if your fiscal year doesn’t end for another 6 months, you might consider that yourdonors’ fiscal year – the one determined by the IRS – ends on December 31st.Read More
We’re nearing the end of summer, which generally causes some predictable things to happen here at Metafile. Our support team tends to get busier as our customers return to a ‘normal’ office routine. Summer vacations wind down, new school years are prepared for, and employees on reduced summer schedules are back in the office full-time.Read More
You may have received an email this week about some exciting news for our company. Metafile is preparing to move to a brand new location – a beautiful new building of our own after 20 plus years of leasing space in various locations in Minnesota and New Jersey.Read More
Memorial Day – the official start of summer. For schools, it’s the start of those precious 2-3 months when all the planning gets done. Often it’s a time when people take vacations or are just not as available as they are at other times of the year. And for many, it’s the slowest time of the year in terms of donor activity.
In my January 20th post I committed to sharing items from a ‘Wish List’ - things I wished I would have known when I was an active ResultsPlus database user. Well it’s time for wish number three, and no one was more surprised than me that I never took advantage of some very basic functionality in ResultsPlus: the calendar.Read More
I've recently been getting communications from an organization of which I've been a member for a number of years. And I've been getting communications regarding my lack of renewal, which prompted me to go online and renew. The reason I'm mentioning this is because it reminded me of a number of things that I like when it comes to communications from my favorite organizations-especially in regard to lapsed donor/renewal communications. Each of these things can be managed/made easier with CRM software. If you're a ResultsPlus user and don't know how, please give us a call!Read More