Welcome to the ResultsPlus Blog!
In Part 1, Sarah Tedesco of DonorSearch discussed the first three strategies for increasing supporter engagement for nonprofits. We're continuing with the final four!
Did you know that it’s easy to analyze someone’s philanthropic giving habits to create a system of organization for your donors? You can use the donations that they’ve given to your organization to create an RFM score for them, or a recency-frequency-monetary amount score.
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The relationship between your organization and its supporters is a beautiful, wonderful thing. They support your cause, and you use their support and trust to help improve your community.
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The wrath of Mother Nature has struck again, and Carolinians are now transitioning into recovery mode now that Hurricane Florence has made its grand exit. And since the hurricane is over, many individuals, nonprofits and corporations are stepping in to help the affected communities recover. If you’re wondering how you can help, this article by NPR has some great insight and resources.
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As a nonprofit organization, you work hard to raise funds and promote the importance of your cause or mission. So, what happens when you find out that a local corporate social responsibility (CSR) program is focusing its efforts on the realm that you’ve committed yourself to, as well? This means that people who are socially conscious and want to dedicate themselves to a mission no longer need to work for a nonprofit, but can instead expand their job search to for-profit companies that have a strong CSR program.
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Today’s donors come from a wide variety of demographics and are spread across multiple different generations. We’ve talked before about the importance of segmenting your donors, and this also includes tailoring your communication to donors from different generations.
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You and your colleagues work hard to keep your donor database updated and current with the most accurate donor information, but we all know that sometimes less prominent prospects can get lost in there. While your loyal and active monthly donors, volunteers and major gift donors are front-and-center, there are plenty of other donors in your database who you may be overlooking and shouldn’t be.
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Think of your new donor management system like it’s an employee. You wouldn’t just hire someone willy-nilly and cross your fingers that they’ll be a good fit. Especially in the nonprofit industry, it’s so important that your team members fit your company culture and have a passion for your mission.
Believe it or not, the same goes for your donor database.
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“Men are from Mars, women are from Venus…”
There are a host of differences between men and women, aside from just which planet they presumably come from. When it comes to giving to a specific cause or organization, males and females tend to differ in their donation habits.
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The kiddos aren’t the only ones thinking about heading back to the classroom this fall. Fundraisers are hitting the books with the ResultsPlus team and taking advantage of the new educational opportunities that we have to offer at ResultsPlus from Metafile.
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It’s that time of year again; time for the charitable giving stats for the previous year to start rolling in! And if you’re a nonprofit nerd like we are, you can understand the excitement that ensued when the Giving USA 2018: The Annual Report on Philanthropy for the Year 2017 came out last week.
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