You and your colleagues work hard to keep your donor database updated and current with the most accurate donor information, but we all know that sometimes less prominent prospects can get lost in there. While your loyal and active monthly donors, volunteers and major gift donors are front-and-center, there are plenty of other donors in your database who you may be overlooking and shouldn’t be.

“Men are from Mars, women are from Venus…”

There are a host of differences between men and women, aside from just which planet they presumably come from. When it comes to giving to a specific cause or organization, males and females tend to differ in their donation habits.

It’s that time of year again; time for the charitable giving stats for the previous year to start rolling in! And if you’re a nonprofit nerd like we are, you can understand the excitement that ensued when the Giving USA 2018: The Annual Report on Philanthropy for the Year 2017 came out last week.

As a nonprofit organization, it's incredibly important that you respect your donors' privacy. You likely have access to great amounts of personal information on your constituents, and those constituents are trusting that that personal information is FYEO.

Nonprofits, we know how stressful it can be to start the search for a CRM. It’s like trying to buy a car when you’re not a car person. All that talk about ABS, E-REV, Electronic Stability Control, horsepower, all-wheel drive versus four-wheel drive – it all sounds like a foreign language, and eventually you find yourself nodding, smiling and then driving off the lot in a new car wondering how you got there.