Welcome to the ResultsPlus Blog!
In all likelihood, you’ve heard about the benefits of casting a wide net. Whether sending out job applications or entering the dating game, expanding your options can help you succeed in the long run. Shouldn’t the same strategy hold true for nonprofit fundraising?
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As we approach the Memorial Day holiday, we remember the members of our armed forces who died while serving our country. We hold community dedications and parades, fly our flags proudly and place flowers on our veterans’ grave sites. In short, we find meaningful gestures to honor our deceased soldiers and veterans.
If you haven’t yet started receiving donations online, you may have a little catching up to do. In this digital day and age, so many donors – particularly younger ones – are more apt to go online to accomplish nearly everything, including making a charitable gift. And like with traditional giving methods, the easier you make the task, the more likely the donor will complete the steps that result in a successful donation to your mission.
A CRM (constituent relationship management) system like ResultsPlus gives your organization the ability to track the details of your relationships with your donors. Furthermore, it can help you remember the little things – the details about who your donors are and what they are interested in.
While everyone is busy making (and trying to keep) resolutions in the New Year, jump on the bandwagon and consider making one for your donor management system. Resolve today to get your data cleaned up and standardized so you’re ready for any mass mailing you might decide to do in the months ahead. And then make another resolution to keep it that way – by scheduling an NCOA update every quarter.
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Shortcuts can sure get a bum rap. They’re too often associated with negative concepts like laziness, poor quality and undesirable outcomes. But I’m a fan, and I personally think they have some pretty important uses. (Example: that store-bought pie crust I used for my Thanksgiving Day offering last week.)
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