In the midst of crisis, what happens to charitable giving? We are currently in the throes of the COVID-19 crisis, and charities are feeling the effects of the pandemic. Historically, economic downturn has not ignited charitable giving. In fact, according to The Conversation, average giving has actually decreased by 0.5% due to more people being out of work, leading to less income and reduced wealth availability.
Read More3 Reasons Why Nonprofits Need Technology
Fundraisers have been raising money, developing and executing campaigns and appeals, and nurturing relationships with donors for decades. Yes, that means before computers, before social media, before fundraising platforms and online giving. However, just because fundraising has been done without technology in the past doesn’t mean that it should be done without technology today. In fact, technology is essential to fundraising success.
Read More7 Tips for Motivating Your Fundraisers
The burn-out is real, especially in the nonprofit industry. Long hours, small budgets, over-worked employees – it all leads to diminishing motivation. However, there are plenty of ways to make sure that your fundraising team is feeling fired-up throughout the year. And a fired-up fundraising team is an effective and passionate fundraising team.
Read More4 Nonprofit Resolutions for a New Decade
New year, same great nonprofit! And while we think that you’re already awesome, there’s nothing wrong with having a few resolutions to start off the year. Setting goals now helps you prepare for a successful year ahead and create measurable initiatives.
Read More5 Strategies for a Stronger Email Game
Whether you work in nonprofit or retail, marketing or engineering, email communication with prospects, customers and donors is essential. And while every organization uses email just a little bit differently, nonprofits – according to a study by Campaign Monitor – experienced higher-than-average email open rates in 2018 compared with other industries.
Read MoreCSR and the Millennial Generation
Millennials, millennials and more millennials. They’re the talk of the town and a topic of interest in everything from economics to philanthropy. And for good reason.
Read MoreBeers for Good: Fundraising meets breweries
It’s no secret that millennials are changing the world as we know it. From the workforce to social media to philanthropy, millennials are finding new ways to work, socialize and participate in the causes that mean the most to them.
Read MoreMatching Gift Hide-and-Seek: 6 Reasons you’re missing out on matching gifts
Each year, $4-7 billion in matching gifts go unclaimed. This is a ton of money that nonprofits are missing out on that could go toward supporting their missions and allowing them to do the great work that they need to do to improve their communities and the world. Matching gifts, especially through corporate giving programs, are a great way for nonprofits to increase donations and allow employees to give to the causes that mean the most to them, while doubling that donation through an employer contribution.
Read MoreThe Art of Listening: 4 Ways to Listen to Your Donors
Fundraisers, we know that you’ve mastered (or are working on mastering) the art of the ask. You’ve been honing that pitch for major donors, repeat donors, new donors and lapsed donors, highlighting your big annual event, appeal or campaign. We all know how important the ask is. However, have you ever stopped to consider the flip-side; the art of the listen?
Read More5 Ways NOT to Communicate with Donors
We are humbled by the work that nonprofits are doing, and the time, money and heart they put into their missions to make their communities and the world a better place to live. The work being done is valuable, but the nonprofit sector continues to experience declines in giving, according to the FEP and Growth in Giving Database.
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