Keep it Clean- Your database, that is

While everyone is busy making (and trying to keep) resolutions in the New Year, jump on the bandwagon and consider making one for your donor management system. Resolve today to get your data cleaned up and standardized so you’re ready for any mass mailing you might decide to do in the months ahead. And then make another resolution to keep it that way – by scheduling an NCOA update every quarter.

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Take a Detour: Making the most of ResultsPlus CRM shortcuts

Shortcuts can sure get a bum rap.  They’re too often associated with negative concepts like laziness, poor quality and undesirable outcomes. But I’m a fan, and I personally think they have some pretty important uses. (Example: that store-bought pie crust I used for my Thanksgiving Day offering last week.)

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Get Social With It: Social Media for Nonprofits


As a nonprofit organization, it is important to get the word out about your cause. This helps to increase donations, keep your charity afloat and do the most good. However, you’re probably also working with a very limited marketing budget that doesn’t include billboards, television commercials, fancy brochures and pamphlets or website retargeting.

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That Warm, Fuzzy Feeling: Why People Give


As the holiday season approaches, many nonprofits have begun considering how to jump-start their nonprofit's fundraising efforts in order to increase donations. Whether it’s through a photo of a stray dog with those adorable puppy-dog eyes, a touching personal story or an eye-catching marketing campaign, nonprofits are constantly looking for ways to increase their number of donors.

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